If you are serious about content marketing, you can’t succeed without a strategy. But what does that actually mean? What are its elements?
In this webinar, hosted by Freek Janssen, Head of Content, we will take you through the entire process of developing a content strategy for B2B; from strategy, to planning and execution. The LEWIS content strategy framework defines 10 questions - these are all you'll need to ask (and answer!) in order to develop a content strategy.
During this session, we’ll dive into:
- How to build an effective B2B content strategy
- Understanding the main components of a content roadmap
- 10 questions involved in developing a strong content plan